Question 1

What's actually inside the swipe file?

Accepted Answer

63 fully written templates organized across three industries: home services, healthcare/dental, and professional services. Each industry gets 7 SMS templates and 7 email templates (with subject lines), plus a sequence framework that maps which channel to use on each touch and why. The file also covers how to personalize any template in under 10 seconds and when to stop following up entirely.

Question 2

How many follow-up touches are in the sequence, and over what timeline?

Accepted Answer

The sequence runs 7 touches over 30 days. Touch 1 goes out within 5 minutes of the initial inquiry; subsequent touches land on Days 2, 4, 7, 14, 21, and 30. Each touch has a different purpose, the sequence is not the same message sent seven times. The framework inside explains the goal of each touch so you can adapt it to your business.

Question 3

Should I use SMS or email for follow-up?

Accepted Answer

Both, used strategically. SMS has a 98% open rate and works well for brief, logistical nudges, especially in home services. Email carries more detail and works better for social proof, objection handling, and anything emotionally complex. The swipe file maps which channel to lead with at each touch for each industry, so you're not guessing.

Question 4

Can I use these templates as-is, or do I need to rewrite them?

Accepted Answer

You can copy them directly. Each template has clearly marked placeholders, [Company Name], [Name], [phone], [service type], that you swap in once. Beyond that, the guide recommends adding one specific detail from your first interaction (a specific service, a project name) to signal care. That's a 10-second edit, not a rewrite.

The 7-Touch Lead Follow-Up Sequence: Templates That Turn Cold Leads Into Booked Jobs

What’s inside

Where should we send your free templates?

Frequently Asked Questions

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